![]() ![]() Online marketing is now a key component in most businesses’ marketing plans primarily because of the widespread use of digital technologies but also because it can deliver outstanding results.Ĭreating a solid digital marketing strategy for your business begins with a better understanding of the types of digital marketing methods that yield the best returns. The proliferation of business websites, advancements in email technologies and the introduction of wildly popular social channels have sparked meteoric growth in digital marketing. The launch of the World Wide Web in 1989 set the stage for the emergence of digital marketing. The main difference between traditional and digital marketing is that digital marketing uses internet-connected technologies to communicate and engage with targeted audiences. Also known as online marketing, digital marketing communicates messages through digital channels accessed through electronic devices, including phones, computers and tablets.ĭigital marketing and traditional marketing, such as print ads and direct mail, share the same ultimate goal: generating product awareness and influencing purchasing decisions to drive sales. ![]()
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